Art and alcohol have a long and intertwined history from theintoxicated scribblings of the ancients to the absinthe driven intensity of Van Gogh, there is a symbiosis between the two. Just as galleries grease the wheels of an open evening with a drop of the hard stuff, public houses are increasingly aware of the added appeal art can give to their premises. Present a point of difference.The more spectacular the art, the more people will come to look and talk and spend. Numbers through doorsmeans instant returns. How many people enter a pub without spending?The dark and dingy pub is no longer the only option.If people want to be seen as fashionable their wateringholes need style.