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Darac Art & Picture Framing
Over the years picture framing has evolved in purpose
and design. Originally picture frames were merely a way of attaching a piece of art to a wall. This is where Darac Art has brought forth a renaissance in picture framing to combine both a functional purpose and an aesthetically pleasing product, where often the frame surpasses the quality of the art within it. Today with the opening up of the art world, more and more people are buying art and by having it framed making an individual statement.
For many people walking into a picture framers is a daunting task, faced by an “expert” one suddenly
becomes a novice. In the past picture framing was considered a luxury and only open to those of the “arty farty” nature. Darac Art has opened framing and art to everyone by making it affordable, from a clip frame to a hand made bespoke picture frame, from a print by a classicist such as Leonardo daVinci to commissioned original piece of art work. With it now being “fashionable” to own art, art has become a sought after commodity, in all forms from originals to open edition prints. Darac Art has learnt to accommodate these new needs by carrying or sourcing an ever-expanding variety of art, with a portfolio spaning the centuries we are confident of catering for all tastes.
Darac Art is a family run business offering a traditional, personal service giving access to over 5,000 different mouldings and 1000s
of different colours of mounts/ mats and a choice of clear, diffused, UV or mirrored glass: the choices and combinations of frames, colours, materials are endless. Our attention to detail is what
has brought many customers back to us time and time again, looking for that individual style and quality service.
The world today has become a “while-u-wait”, instant access, take it or leave it forum. The attitudes of shop staff have become
indifferent to the personal needs of
the customer. This change has not happened, and probably will never happen with picture framing due to its nature. Customers like to see, hold, feel the materials used on their artwork. This personal touch is what Darac Art has become famous for, with the staff encouraging the customers to try different colours and combinations and offering constructive and informed advice without the patronising attitudes of some other framing establishments. Our modern equipment means that orders are made up quickly and efficiently.
Successful framing is when someone remarks, that’s a wonderful picture, not that’s a great frame.
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